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| What is Search Engine Optimization? In a nutshell, which is the way we like to explain things around here, Search Engine Optimization is a method that makes your website relevant to the search engines as well as your customer. There are several key areas of search engine optimization that have to be adhered to in order to completely optimize a web site for better search engine placement or ranking. We will outline the key areas of optimization here to provide you with the basic understanding of what is involved in search engine optimization. SEO NOTE: Optimization is only as effective as the searches performed by the general population! What we mean by that is that other SEO firms will "optimize" your web site, but they will use the key words that you the website owner supply. Bizz Promotions will analyze your core business needs and provide detailed keyword research and analysis reporting as to what keywords or keyphrases your web pages should contain to rank better on the search engines. Web Page Title Each and Every page of your website should have a brief TITLE specific to the information, product or service offered on that page.Think of your web page title as a newspaper headline...it gets right to the point and quickly describes what can be found on that page. Web Page Description The description section of your web page should be specific to the page as well. However, with the description element, you can be quite a bit more specific about the content of the web page. Think of the description as a snap shot of the main theme of the page. Web Page Keywords "Keywords" is a term that is usually loosely explained and generally misunderstood by the web page owner. Bizz Promotions feels that in order to effectively optimize the customer's web page or web site, we have to fully research the business, service or product of the web site owner. By researching all aspects of the customer's business, we are able to effectively optimize the web site for higher search engine rankings which in turn ultimately brings more traffic to the web site. Web Page Content The content of the web page should be well written and easy to understand by the human user, but at the same time maintain search engine relevancy. Bizz Promotions can help the business owner contstruct the topic of the web page around the core business, while at the same time maintaining search engine friendly content. |
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