If you have spent any time at all looking for an internet consulting firm and you speak to them for any length of time they will more than likely bring up the fact that they only use "Ethical or White Hat" Search Engine Optimization strategies. I will also add Bizz Promotions to the list of Search Engine Marketing Consultants who only use "White Hat or Ethical" Search Engine Optimization tactics. Bizz Promotions is a consulting firm that works for our customer to get better rankings the correct way in efforts not to have the customer's web site BANNED from the search engines.
What is Black Hat Search Engine Optimization?
Ok, let's talk first about what we at Bizz Promotions WILL NOT DO for our customers, which is Black Hat or Unethical SEO. Black Hat Search Engine Optimization (SEO) is a tactic whereas "trickery" is used to gain high rankings on the search engines. Over time, search engines have gotten better at determining if a website was "over optimized". If a search engine determines that your site has been over optimized or has used Black Hat SEO tactics, your site could very well be banned from the search engines.
Black Hat Tactics
Keyword Stuffing - The method of packing long lists of keywords into your site and nothing else will eventually get your site penalized by the search engines.Invisible Text - This is the method of making keyword text the same color as a background color on your site. For example, if you look at a white background with typical black text...this would be acceptable. However, if you took the same white background and made several lines of text "white", then you would have "invisible" text to the human reader, but not the search engines. This practice will also get your site banned.Doorway Pages - A "Doorway" page is basically a fake page that you, the user would never see. However these pages are created in hopes that the search engines will see the pages and eventually rank the sites higher. Another Black Hat practice that will get a site banned.Duplicated Content Pages - Duplicated content on several website pages is another method that is widely used to trick the search engines into ranking a web site higher than it should be. Bizz Promotions does not create "duplicate content or pages" for our customers. All content that is created for our customers is unique and relevant to the web site visitor.
What Really Makes White Hat or Ethical Search Engine Optimization Better?Search Engines Benefit - Bizz Promotions is in the business of optimizing and helping our customer's get better search engine placement. However, we do this by providing relevant, specific content to the search engines. By doing this, the search engines get better at delivering beneficial content to the visitor. It also, helps our customer's web site become recognized as an authority for a specific product or service.Search Engine Users Benefit - The Search Engine user, like yourself wins with ethical search engine optimization. For example, If you are searching for something specific, you don't want to click on several pages that claimed to have the information that you were looking for. By using ethical optimization, the search engines can provide the correct content to the search engine user.Web Site Owners Benefit - The web site owner attains better search engine rankings, which in turn brings quality visitors who are interested in what they have to offer.
Bizz Promotions Marketing Packages have been created for our customers to attain higher search engine rankings through ethical SEO. |
