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| Google Analytics Dashboard |
| Google Analytics Dashboard provides the customer with a wealth of website information on the very first page. The dashboard is basically a quick snapshot of all the reporting capabilities of analytics. By viewing the first page of the report, you can identify the data that is most important to you and what you would like to see improved. Dashboard information includes:
Site Usage (The Number of Visitors that have been to the site)
Visits by Search Engine, Referring Sites and Direct Traffic
Provides a count of most visited pages |
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| Visitor Overview |
| The Visitor Overview page provides information on each visit to your website. This is very important to understand because it gives you an insight to the visitors experience while they are at your website. The key to this report is Time On Site, the reason that this is key is because if your site does not provide valuable content or information, then visitors are not going to spend much time on your site...they will move to the next guy.
Absolute Unique Visitors - These are visitors who have NEVER been to your site before
Page Views - This tells you how many pages were viewed while people were on your site
Time On Site - This tells you the average amount of time spent on your site. The longer people stay on your site, the better it is for your service or product...It means people are interested. |
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| Traffic Sources Overview |
| This report page is the most viewed page by Bizz Promotions. This page guages whether or not we have done our job. In a nutshell, the higher the percentage associated with "Search Engines" the better for your business and ours.
Direct Traffic - These are people who came directly to your site...in layman's terms they typed your .com directly into their browser. This figure cannot be easily discounted, because in my opinion, the higher the Direct Traffic number is just means that your other marketing efforts are paying off. Other marketing efforts include: Business Cards, Flyers, Stickers, Vehicle Graphics or even old fashioned Word Of Mouth!
Referring Sites - This is traffic coming from sites that you are linked with. For example, you add your business to several directories or lead generation directories. You can determine how well those relationships are working just by reviewing the Referring Sites report. If the number or percentage is low...then you may not be getting what you pay for.
Search Engines - This is traffic coming to your site from the SEARCH ENGINES! We want to see this number come up and stay high over the course of your internet marketing campaign. This statistic means that the optimization efforts are not in vain and are working in your favor! This section also tells you what search engine people are using the most to find your product or service.
Keywords - This section of the report tells you the top 5 keywords or keyphrases used by people who click and visit your website. This is a super important report to understand because it shows you two things:
Who is searching and finding your site using keywords you optimized you site for and,
Who is searching and finding your site using keywords YOU DID NOT THINK to optimize your site for. |
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| Map Overlay |
| The Map Overlay report is exactly what it's name implies...it tells you at a high level which countries or territories your website visitors are coming from. This report provides benefit for larger companies who market worldwide understand if their product or services are being seen in other countries where they have interests. For those companies who only seek business in the United States, this report can be customized to show specific State & City or Town. This is another good marketing information tool especially if you are a GEOSEO customer to better uderstand the results of local search engine optimization. |
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| Content Overview |
| The Content Overview report describes the following:
Pageviews - The number of times the pages on your website have been viewed. The higher the number here means that people are looking at more than one page of your site.
Unique Views - Unique views is an indication of the actual number of pages that have been viewed the first time by a first time user. For example, if your home page is viewed 3 times by the same viewer, then the first time counts as a "Unique View" and the other 2 count as a "Pageview".
Bounce Rate - The Bounce Rate indicates a percentage of viewers that clicked into a page on your website and did not find what they were actually looking for, so they hit the "Back" button and looked at other results. Basically, they "Bounced" out of your website because they did not see what they were looking for. This is a good statistic to understand because many times customers want to optimize their website, but they do not have enough content or information to captivate the potential customer. Rule of thumb is that if you are going to optimize to bring in the customers, the give them something to stay for when they land on your page. |
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