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| Proper website search engine optimization cannot be attained without website traffic analysis. Website traffic should be analyzed to fully understand the number of visits that your site is receiveing from the search engines. Bizz Promotions utilizes several reports to understand current traffic trends to your site and to understand how your site should be optimized. |
| Website Traffic Analysis |
The Overall Website Visitors report will show you a Total Number of website visits generated from search engines, direct traffic and referring sources. This provides a good overview of how well all marketing tactics are working for both online and offline marketing methods. |
Our reports indicate several key areas of search engine traffic: Keywords/Key Phrases used to land on your site, search engines used to find your site, the location (Region/City) where the search engine traffic originated. We utilize these reports to benefit the customer and Bizz Promotions. By using the reports gathered prior to web site optimization, we can easily show our clients their website traffic prior to optimization and then once optimization is complete, we utilize the reports to trend and show search engine traffic improvement. |
The referring sites report is very useful for understanding where your website traffic is coming from in addition to search engine traffic. For Example: If you are buying advertisement space on another website, you would like to know if it is paying off. This report will tell you a good idea whether or not your advertising is paying off and if it is financially beneficial to continue spending advertising dollars on a site that is not referring any traffic to your site. |
The Direct Traffic Report shows website visitors that visited directly via bookmark, word of mouth or additional advertising methods with your website url listed. |
The Monthly Traffic Comparison report will provide our customers with a month to month comparison to show monthly differences in website traffic. This is an important report that will trend website traffic by month, which can show you peak time frames for your business. This is also a good trending method that can be used to prepare for seasonal changes and identify business needs. |
The Keyword Ranking & Position report is used to determine where your website is listed on the search engines for a specific keyword. For example, based on the Search Engine Traffic report, we will identify the keywords used to locate your site. From that report, will provide a Keyword Ranking Report, which will show you the position of your site when that keyword is used in Google, Yahoo, MSN...etc. |
The Search Engine Spider Report is a report that we use to highlight how the search engines "read" your site before and after optimization. The idea behind this report is to show our customer what the search engines see before optimization and highlight reasons why your website is not "seen or read" by the search engines. Once optimization is complete, we run an after search engine spider report to highlight the improvements that are made for our customer's understanding of the optimization process |
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